TFLM 26/1/23 TFLM 26/1/23

Reflection: How ChatGPT can help marketers

I explore the opportunities that new tech such as ChatGPT creates for marketing and communication professionals.

TFLM 19/1/23 TFLM 19/1/23

Review: RED Marketing

My review of RED Marketing: A book by Greg Creed and Ken Muench.

TFLM 14/1/23 TFLM 14/1/23

When developing a new marketing or communications strategy, my go-to tool is SOSTAC.

TFLM 14/1/23 TFLM 14/1/23

Find out why, as a marketing and communications professional, I still see the value of written content in 2023.